What is Impact?

In residential real estate, conversations about location, amenities, and design are in abundance. But there’s another feature driving the market: impact.

At Home Impact Partners, we define impact as the effect of homes and communities on people's health, comfort, connection, opportunity, and purpose.

Impact is not just an ideal—it’s a business advantage. Communities that prioritize human impact don’t just look good—they can perform better.

What Impact Means for Residential Real Estate

Today's buyers and renters want more than square footage. They want:

✔ Places that promote health, both physical and mental

✔ Places that promote a sense of comfort 

✔ Environments that foster connection with others

✔ Communities that create opportunity

✔ Places, programming, and partners that build their sense of purpose

Are you intentionally creating these and effectively communicating resident stories about them?

The Business Case: Impact Drives Results

Communities designed with human impact in mind can consistently:

🏡 Attract values-driven residents
🏡 Boost resident satisfaction, retention, and referrals
🏡 Fuel authentic impact stories—your most powerful marketing

Watch the Video: What Is Impact?

This short video introduces the concept of Impact and explores how thoughtful design and community planning can foster it.

In other entries, we explore 20 specific Impact Pathways—from Arts and Creative Expression to Transportation and Mobility—to show how thoughtfully combining places, programming, and partners can lead to better human outcomes.

Thanks for joining us on this impactful journey!